A Craftsman Perspective
Tucked away from the glamour of the jewellery industry are goldsmiths. We are not often found on the front line of the jewellery buying experience, but instead behind the scenes, designing and crafting the work to be worn on special occasions.
While it may appear obvious to some, the truth is, not all jewellery is created equal. Craftsmanship has been gradually replaced by mass production processes, resulting in products that while cheaper, are marked by compromises in quality. Much of this jewellery is characterized by a lack of execution of the fine details in the pursuit of general appeal. This is especially apparent on the internet. Many online retailers take the easy route of sourcing the same low cost, low quality cast jewelry from mass manufacturers overseas, in order to entice the buyer to ‘complete’ a transaction.
At NÉWA Goldsmith, we believe jewellery with a fully resolved elegance is still produced through traditional handmade techniques and its many intricacies. It’s the dedication to this time-honored approach that sustains the workshop and impassions us to communicate the beauty of jewellery from the perspective of its maker.